When a person uses Google to search for a word or phrase related to a product, service or anything else on your web site, Google search will display your ad.
Appearing on the Google Adwords page doesn´t mean anything yet, your ad can be displayed a million times, but you will only pay when it gets clicked on. Google provides a detailed report showing which words and phrases are getting the most clicks through your ads.
You can set up as many ads as you want for the same or various products and modify your campaigns as often as you like.
Get the most out of your Google Adwords investment
· Avoid highly searched single words - The biggest mistake made when purchasing Ad Words is trying to buy a single highly searched word. Doing so may seem logical; as more searches means more times your ad is displayed. However it also means paying a lot of money for the same words everybody else is using, plus a single word can hardly ever represent what your business is all about.
· Go phrases - When people use the search engines, they generally search for specific information or a solution to a specific problem.
They don’t search for ‘movies’, but will instead search for ‘romantic movies” or “Leonardo DiCaprio´s movies”. So instead of buying the very expensive word ‘movie’, go for the ad word “Leonardo DiCaprio´s movies”. Buy phrases, not words.
· Go for relevancy - not frequency – When it comes to ads, you want to display your ad only when it is relevant to the search. That’s when it will be the most cost effective.
If someone is looking for what you have for sale, then that’s when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search – phrases looking for a solution or an answer.
In most cases, searchers use words and phrases that are familiar to them, and not always will they use proper English, the correct technical terms, the correct spelling or grammar. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many combinations of words and phrases that consumer may type.
· Avoid being repetitive - Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads – when you buy those words, your ad is the only ad shown – which makes your ad really stand out.
· Write your ad carefully - Your Google ad is limited to a headline, two lines of text, and a link to your site. Not a lot to work with, but enough to attract interest and clicks.
Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google – and search for terms related to your product to see how others are using Ad Words.
· Set a realistic budget - When you create your ad word campaign, you set your maximum spending budget per day. If you exceed your budget Google will let you know.
· Check the results and revise the list – Google provides constant backup which show the performance of all your words and phrases Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By following up these reports you can quickly see which words and phrases are giving you the best click. Google Adwords work, if done in a proper, smart manner with constant supervision.
A natural-born writer, Trilce Ortiz has been writing since she was 5 years of age.
Her passion for letters took her along the road of journalism. She first received a technical degree on journalism and later on a BA in social communication.
Trilce