Often when taking over a clients Google Adwords campaign, I find that they load one Ad Group with all their keywords.  If this is you, I highly suggest you go PAUSE your campaign right now!

Before we get into how to setup your account to lower your costs, we will go over how Google decides your bid price.  If you go into your “Keywords” area, and hover your mouse over the magnifying glass to the right of the keyword you’ll see a Quality Score.

What is ‘Quality Score’ and how is it calculated?
The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC).
-adwords.google.com

A lot of people are losing money on Google Adwords because their ads get a “Google Slap”.  A Google Slap is a bad quality score.  When Google Slaps your account you’ll have to pay more money to be able to have your ad show at the same spot that it was… say a week ago.  Having a bad quality score can cause your cost per click (cpc) to go from (this is a real example!) $0.12 a click to $1.00 a click. 

So the obvious route is to increase your Google Adwords Quality Score!  Now the fun part:

Instead of having that massive list of keywords you’ve researched (or just selected from Google) we’re going to bring that up into multiple Ad Groups.  For our example we’ll use is a company that sells blue widgets in Miami, Florida.

We need to break up that large list of keywords into related Ad Groups.  For example, the first Ad Group will be “Miami Blue Widgets” within this ad group we place all keywords with the words Miami, Blue and Widgets.

Miami Blue Widgets
Buy Miami Blue Widgets
Affordable Blue Widgets
etc.

Now the part that will help increase our quality score, ads tailored to our keywords.  This will help us in two ways one increase quality score and two bold the keywords searched.  We want the words “Miami Blue Widgets” in our headline and in our product description, if nothing else at least the headline.

Miami Blue Widgets
Make sure to check our store
before you buy Blue Widgets!

You should make three or four different ads to test which converts the best, we’ll save that for another lesson!

Now go through the rest of your keywords and lump them base on similar keywords to take advantage of keywords within your ad to boost your quality score.

If want to boost your score even more there is one more thing you can do.  Design a landing page for each Ad Group.  A good idea would be something like: www.domain.com/miami-blue-widgets.html.  On this landing page make sure to have the title and h1 tags have your keyword in it.

It may seem like a lot, but in the end these simple steps can save you hundreds of dollars.  Having targeted landing pages can also increase conversions (another post).
 

Well let me explain quickly what Google Adwords is all about. Well say you are searching and want to buy anti-virus software for your computer well you would probably type in “buy anti-virus” and what Google does is this it puts up adverts relating to what you typed. So for an advertiser you can really focus your advertising and only send specific visitors to your website and so increase conversions on your opt-in page or your sales page or so forth.

Imagine what you could do with such a tool you could target customers anywhere in the world and make sure you only get customers from you hometown seeing your advert. Google has really revolutionized advertising and taken it to the next level and given everyone a milestone to work towards.

Well Google’s motto has always been to make their viewers get exactly the content they are looking for, so that’s good news for advertisers. There are so many get rich quick schemes out there and well Google Adwords isn’t one of them. Don’t get me wrong here you can get very rich with Adwords and I make a pretty penny from it every month but it takes a lot of hard work and effort to get there.

Using Google for advertising can be a bit tricky but with the right guidance and persistence anyone old or young can make it a success for the principles are simple and as long as you follow the rules then you’re safe and won’t lose much money.

There are a multitude of products out there promoting Google Adwords techniques and well a lot of them are duds as usual so you need to do your research thoroughly before you go out and buy anything make sure to at least read one review of the products available and compare them together to find what others are saying.

Whilst Google Adwords has many people using it and many say it swamped and too overcrowded but it only takes some time to get it going and before you know it you’ll reap the benefits as long as you follow the guidelines setup for you from your guide or E-book you’ve bought, for most beginners stray and think they know it all and then fail and give up, when all the needed to do was stay on track and follow the instructions step by step.

So go out and make some money it’ll probably be the easiest money you’ll ever make.

With targeted visitors arriving at your website, you are highly likely to generate sales, which means profit. History shows that many web ventures have failed in the past. It does not matter if your company is blue-chip or start-up. A start-up business has the same likelihood of success as a large business.

Google Adwords is an excellent way to generate laser-targeted traffic, and send visitors who are interested in your product to your site. The great thing about Google Adwords is that it is a level playing field, the large and small business compete on the same ground. Recently, Google implemented new algorithms into their Google Adwords system, which means things have changed for you, the advertisers. You now have to make sure your website is relevant to the ads you are displaying on Google. When you list an ad on Google Adwords, the Google computers computate a ‘Quality Score’ based on how relevant they think your landing page is to your advert, and this will affect the cost-per-click that Google offers you. This article will show you how to maximise your Quality Score, and thus minimise your cost-per-click, therefore increasing your overall profits.

Google Adwords’ Quality Score has often been a closed book to many online marketers. But many Adwords gurus agree that there are 3 main components to achieving a high Quality Score and lowering your minimum cost per click.

1. Your ad copy.
2. Your clickthrough rates (CTR).
3. Your landing page copy.

Here are 4 simple steps you can take to boost your Quality Score and reduce your costs per click:

1. Include Your Keywords In Your Ad Copy

Including your keywords in your ad title and body copy is one of the keys to writing a relevant ad. Also, this simple move makes your keywords bolded and gives it more prominence among the listings, improving your CTR and lowering your costs per click. It’s a ‘venomous’ cycle!

2. Include Your Keywords In Your URL

This has been proven to increase CTR, which is the strongest measure of a good Quality Score.

3. Include Your Keywords On Your Landing Page

Landing page relevancy is also a critical element of Quality Score. Having your keywords on your landing page indicates relevancy and it allows you to pay lower costs per click.

4. Increase Your Clickthrough Rates By Split-Testing Your Ad Copy

Write 2 different ads and have them display in a 50:50 ratio. You can do this under your Campaign settings. Doing this will allow to view which ad has a superior clickthrough rate. Create new ads often to test against your ‘control’ ad, or your current best performing ad.

There is also a need to produce well-written articles for your marketing strategy to catch peoples’ attention and have them going after your services/products. The marketing articles should focus more about the advantages of having your services and the importance of acquiring those services that you offer not only for them but also for the people they care about like family members for example. Not to forget your ads, since this would be the eye that would catch the customers’ interest. It is a fact that advertisements affect the views and actions of a person towards a certain thing, thus, you will be able to get a person by catching his eyes with some interesting and unique ads. Let go of the traditional way of getting prospects through calling them over and over again. This would not only waste your time but also your efforts, instead of focusing more on to the most detailed important things that could make your business generate more, you are just wasting 99% of your time talking to people who were not interested in the first place. Let them search it all by themselves and be educated about it. As for you, while being a Google AdWords Affiliate, you have to maintain and prove that your website and the products and services that you endorse were very relevant and in need to be on top of the search engine, for, this is one factor for you to be a successful Google AdWords Affiliate.

Bear in mind that these consumers wanted to know more first and foremost about the products. As soon as they have read informative related articles this is where the interest will come up. As soon as these prospects were educated about everything that they should know about, this would make them interested and serious about knowing the facts that can help them. Then, before your very eyes these prospects were coming after you and you’ll see that you’ve generated fresh hot prospects that you’ve dreamt of having.

First let go over what Google Adwords is. When ever you go and do a search on the internet in Google you will see to the top and right hand side short little ads. Those ads are Google Adwords, and people pay for their ad to be shown on the page. Now anyone of any skill level can go and open up an account and have their ads shown as well.

Now that we know what everything is lets talk about just how much you would have to pay to have your ad shown for keywords.

After you make and account with Google you then need to create an ad. You will be asked to write in keywords that you would like your ad to be displayed for. Now this is where it can get a bit tricky, and might cost a lot of money. Depending on how popular your keywords are they may cost a lot of money, or it they could cost almost nothing. Again though it all has to do with how popular your keywords are, and how many times they get searched.

You may find that some keywords cost as little as ten cents while others could cost as much as two dollars or even more! That is why most people say its better to use what are called keyword search phrase.

Here is the difference between a keyword and a keyword phrase. With a normal keyword for example like work at home you will probably spend a good amount of money because its popular, and gets an enormous amount of searches each month. Now if you used a more detailed keyword that might have more words in it like moms work at home full time job might be a bit cheaper for the simple fact that its longer and its not as popular was the keyword work at home.

Now that you know the basics of Google Adwords and how it works you should have a better understanding of how to setup a good campaign. Just make sure that at first you do not over do it, and that you set a daily budget to something you can afford to spend.

Is Google Adwords still a profitable exercise?

If you can’t make it work you will be lacking two important strategies. The first of those strategies is finding a niche, this in itself is a difficult exercise. You may find searching for a niche could take weeks and weeks of research. But there is an answer.

The basic principle behind finding a niche is to track the keywords for a subject and see how much competition there is. A more time served professional of Google Adwords may not need such a specific requirement as they are able to defeat many other advertisers and rank higher; not necessarily by just bidding higher.

However for a beginner, the lack of competition is an important requirement to ease the burden of succeeding. Of course what Adwords can achieve is that you rank at the top of page one on Google, albeit on the right hand side. Such positioning can receive anything from 5 – 500 clicks a day. Some webmaster work years to get their website into the top 10 of Google and the Adwords system gets you there in 5 minutes.

Ideally if you are starting out you need to progress slowly until you understand the procedure and what to do when you start earning money for the first time. Getting clicks off Google is a relatively easy target to reach, it is what you do with them that counts.

If you do not have a good ‘sales page’, then people will be visiting your site and clicking the back button before you know it…

The second factor…

If you do not manage to get above 0.50% for your ‘click-through-rate’; then you will get the infamous ‘Google Slap’. This is where your cheap advertising costs of say $0.16 per click, suddenly is increased to a minimum bid of $4.00 or $10. Your campaign is temporarily paused until you increase your bid. Meaning of course your campaign has effectively ended.

Some may well have noticed that the Google Slap occurs even before a campaign has gone active. This is down to the Google algorithm and their quality score for your intended landing page. As you proceed through setting up an adwords campaign you will have noticed they send their bot crawling to rate your landing page to determine its quality.

Google need to pre-qualify your page to maintain a high standard of quality and keep both their etiquette and respect intact. They cannot have shoddy advertisers selling scam ideas or half baked individuals trying to earn mega bucks from some lame business concept. This improves the likelihood that Google will get respectable advertisers spending millions.

Although this strategy may sound too difficult for many, there is software on the market that can help with all this detail. Google Goggles being the main contender.

If you have a budget to buy software that helps your business plan proceed faster and also keeps Google at bay and earn you respect as an advertiser. Then Google Goggles is the ideal candidate. Its main functions, is to help you find undiscovered niches, and keep down the cost per click by suggesting improvements to your web sales page to give you a good Google quality score. Give it a test drive.